The product has to be good enough that people want it without the opportunity.
The more I thought about how people might use what you've built, the more I started thinking about what a Pro version could look like.
Not because somebody needs to buy software to make an introduction.
Because the software itself could become valuable enough that serious users actually want more of it.
YOU HAVE TO BUY.
YOU WANT TO BUY.
That's the product model I'd want to test with you.
Free can remove the friction. Pro can expand the experience.
Someone should potentially be able to begin experiencing what you've built without committing to another monthly software bill.
Then, if the platform becomes more important to how they work, Pro can give them reasons to go deeper into the product experience.
What would make somebody open this platform every week?
A paid session can bring someone into the platform.
But recurring software gets really interesting when the platform becomes part of how they operate.
Suddenly the platform isn't something they open only when somebody buys a paid session.
It can become part of their week.
Usage can create habit. Habit can create retention. Retention can create recurring software revenue.
More than a call. A place to operate.
Not all of this exists today.
But if we wanted Pro to earn a recurring software price, this is the direction I'd want to explore with you.
The same software could be valuable for different reasons.
The recurring value doesn't have to depend on one single use case.
What if more of those behaviors eventually lived in one environment?
The call ends. The value doesn't have to.
On Page 2, this was a product possibility.
Here is why I think it matters to Pro:
Every recording gives someone another reason to come back. Every replay makes the account more useful. Every transcript adds to the user's knowledge. Every week of usage can make the library more valuable than it was the week before.
PRO COULD BECOME MORE VALUABLETHE LONGER SOMEONE USES IT.
Then we can talk about price.
If Pro eventually delivers enough recurring utility to become part of someone's business workflow, I think there's a believable paid software model here.
The product has to earn the price.
This is simply the current standard Pro price I'd want to test.
The software layer can become meaningful on its own.
Before processing, distribution costs or commissions where applicable, refunds, infrastructure, support, development, taxes and other operating costs.
The important part isn't the projection.
It's that recurring software can create an economic layer separate from paid-session volume.
What if the first users helped us prove the product?
Rather than pretending we know every answer on day one, we could create an early-user program around people willing to use Pro, give feedback and help us learn what actually matters.
An early-adopter exchange that makes sense for both sides.
Reward the people willing to help us prove Pro early.
then $19.99/month
Early users help us prove the product.
In return, they keep the contemplated Founder rate while their account remains continuously active.
The $99.99 should buy real product and service value.
We shouldn't decide we need a $99.99 transaction and then manufacture enough benefits to justify it.
If we create a $99.99 Founding Pro package, the question should be:
What legitimate product and service value should this early-user package actually deliver?
THE $99.99 SHOULD BUY PRODUCT AND SERVICE VALUE.
NOT PERMISSION TO EARN.
Two different decisions.
JUST TO MAKE A VALUABLE INTRODUCTION.
Mike can know the Creator and make the introduction without buying Pro just for that right.
Someone else may have zero interest in referring anyone and still buy Pro because they run meetings, sessions, training or a business every week.
Those are different decisions.
The Founder benefit grows with retention.
The initial-year difference isn't the main psychological benefit.
The long-term locked rate is.
Two revenue engines. One platform.
Pro can potentially create recurring software revenue.
Paid platform activity can create transaction revenue.
And the same person could potentially contribute to both.
SOFTWARE CREATES A RECURRING BASE.
USAGE CREATES COMMERCE ON TOP OF IT.
This is the product model I'd want to test with you.
REMOVES FRICTION
EARNS ITS PRICE THROUGH SOFTWARE VALUE
REWARDS EARLY ADOPTION
CREATES A SECOND ECONOMIC LAYER
If someone is helping us build this... what should they see when they log in?
Not an old-school affiliate back office.
If we're building a modern platform around Hosts, customers, usage and real transactions, the business experience should feel modern too.
I started picturing a dashboard where someone could actually see the business they're creating:
Hosts. Customers. Platform volume. Producers. Earnings. Progress. And where the economic activity is actually happening.
So I started imagining what that experience could look like.